Commit Action is a US-based company, founded by Peter Shallard, a long term client and colleague of ours. He asked us to produce a brand film for his company, but make it look like it was shot in the US. We found a local American actor, and used locations that were universal enough to pass for the US. The end result was a playful, catchy, quirky film in the same vein as the Old Spice commercials or the Dollar Shave Club. We got to flex all our creative muscles, from casting, through to copywriting, production and a bunch of tricky post challenges, but the end result is something we're all proud of.