It's not every day you get almost unlimited creative freedom to help tell a brand story. Torrens Connect, the company that keeps Adelaide connected through running the tram network, approached us to create a brand film with a difference. Their brand statement is 'Welcome Aboard' and our job was to find a way that demonstrated the landmarks and locations that their network services, all while reminding customers that network is there for them. We invited our client to trust us with a bold vision that would cut through the noise, and we lent into a style that was evocative and narrative driven. What resulted was a a beautiful film that we hope captures a slice of South Australian life.