COMMERCIALS & BRAND FILMS

From bold ideas to beautiful execution — we do it all.

At Watchpost, we make films that move people — and brands. Whether it’s a high-concept commercial, a human-led brand story, or a bold campaign launch, we partner with clients from first idea to final delivery. That means strategy, scripting, production, post — the whole journey.

Your brand has a story. Not just the story of your past or your future — but the one you need to be telling right now. The story that captures your unique value, your identity, and the desires of your ideal customer. When told well, this story doesn’t just connect — it converts.

We’ve coined the term hero brand films — high-impact pieces designed to inspire and delight your audience while delivering serious ROI. Using tasteful humour, cinematic craft, and world-class post-production, we create brand films that cut through the noise and actually work. The results? Better engagement, higher-quality leads, and marketing assets that pay for themselves many times over.

HOW WE DO IT

  • 💡Creative Development

    We collaborate with you to define the concept, script, and visual approach.

  • 🎬 Full-Service Production

    From casting and crew to locations and logistics — we handle the shoot from end to end.

  • 🎛️ Post-Production Excellence

    Our speciality - Edit, colour, VFX, and sound — all done in-house for quality, speed and value.

  • 📱 Platform-Ready Delivery

    We tailor versions for TV, web, social, and campaign rollouts.

Featured Examples.

Commit Action / How I Win

Every brand has a story — but the most powerful stories aren’t just about the past or the future. They’re about identity, impact, and aspiration. That’s the kind of story we set out to tell with How I Win, a hero brand film we created for long-time collaborator and US-based entrepreneur Peter Shallard and his company, Commit Action.

Peter asked us to produce a campaign film that felt bold, memorable, and unmistakably American — without ever setting foot in the US. We sourced a local American actor, scouted universal locations that could pass for US settings, and crafted a script with punch, pace, and personality.

Inspired by the tone of Old Spice and Dollar Shave Club, the film uses humour, stylised production, and snappy storytelling to deliver Commit Action’s USP in under two minutes. From casting and copy to production and a technically challenging post workflow, we flexed every creative muscle to make something special.

The result? Over 5 million views, more than $1 million in direct sales, and the single best-performing marketing asset in Commit Action’s history — running for three years as their digital front door.

We call this a hero brand film — a high-concept, high-ROI piece of content that captures your brand’s core, connects emotionally, and cuts through the noise.

WHY WATCHPOST?

We’re not just producers — we’re storytellers, strategists, and creative partners. With in-house creative, production, and post teams, we offer a seamless process from briefing to broadcast.

We understand how to balance brand goals with emotional impact, and we’re experts at making content that connects — whether it's a 6-second bumper or a full-blown brand film.

READY TO PRODUCE SOMETHING BRILLIANT?

🎥 Let’s turn your brief into something unforgettable.