‘Bloom’, a Web Series close to our hearts nears completion
Introducing Bloom: A Story Close to the Heart
We’re thrilled to finally share details of Bloom, a new web series from Arterial Films, produced in partnership with Camp Quality, Canteen, and Cancer Australia—and supported by Screen Australia.
With the teaser officially released this week via Camp Quality, we can now give you a glimpse into a story that’s incredibly close to our hearts.
A Story Close to our Hearts
Bloom follows the journey of Jasmine, a teenage girl navigating a cancer diagnosis, and the ripple effect it has on her family and closest friends—her mum, her younger brother, and her best friend.
It’s a story that explores vulnerability, strength, and connection—and one that we believe will resonate deeply with young Australians and their communities.
From Successful Pitch to Screen Australia Support
After a competitive pitching process in 2024, we were honoured to be awarded the opportunity to produce a film project in partnership with Camp Quality. The brief was open at that stage—but it became clear very quickly that the story needed more space to breathe.
What began as an educational initiative soon evolved into a fully-fledged scripted web series, developed by Arterial Films and backed by Screen Australia’s Online Production Fund.
That funding allowed us to expand the creative and production scope, crafting a series that is both emotionally grounded and professionally executed.
Filmed in the April School Holidays
Bloom was filmed over seven days in the Adelaide Hills during the April school holidays, supported by a phenomenal cast and crew—many of whom juggled this production with real lives, real jobs, and real heart.
Since then, we’ve been hard at work in the edit suite—fitting the series in between the final stages of The Run, and a whirlwind of other projects: from Screen Forever on the Gold Coast, to Cannes with The Run through the AFF Goes to Cannes program, to filming in the U.S. for our feature documentary Complicit.
It’s been a season of momentum—and Bloom has remained right at the centre of it.
At the heart of the series is newcomer Zoe Morgan, whose performance as Jasmine stunned us all. She brought the role to life with empathy, professionalism, and quiet emotional power—capturing the nuance of a young woman at a crossroads with incredible depth.
A Unique Creative Approach
To tell Jasmine’s story—built from memory, emotion, and the fragments of a turbulent chapter in a teenager’s life—we took a distinct creative approach.
Rather than telling the story chronologically, each episode of Bloom reframes key experiences through the eyes of a different character: Jasmine, her mum, her brother, and her best friend. The result is a multi-perspective narrative that builds emotional weight as it unfolds.
To lean into the web series format and speak directly to a youth audience, each episode is also augmented with raw video diary entries—offering intimate insight into the characters’ inner worlds.
Education Meets Art
More than just a story, Bloom is designed to become a cornerstone of Australia’s national Health and Wellbeing curriculum for high school students.
It’s not just about entertainment. It’s about sparking important conversations around illness, family, youth cancer, mental health, and resilience—in schools, homes, and communities around the country.
We’re incredibly grateful to our producing partners: Camp Quality, Canteen, and Cancer Australia.
A Collaborative Production
While an Arterial Films production, Bloom was serviced here at Watchpost—with our team supporting both production and leading the post-production, including the online edit, colour grade, and sound mix.
To our cast, crew, partners, and supporters: thank you. Bloom has been one of the most meaningful productions we’ve had the privilege to deliver.
We can’t wait to share it with the world.
BLOOM is funded through Cancer Australia’s Supporting People with Cancer Grant Initiative. The content is solely the responsibility of the grant recipient and does not necessarily represent the official views of Cancer Australia.
